Creepy Nuts Release the 'Fright' Music Video — A TBS Tuesday Drama Theme, With a Talked-About Debut at Coachella 2026
- Jun 15
- 1 min read
Creepy Nuts have released the music video for their new song "Fright." The theme for the TBS Tuesday drama "Toki Sude ni Osushi!?," the track is also generating buzz for being performed for the first time on the Coachella 2026 stage.
"Fright" was released digitally on April 10, with a music video directed by filmmaker Taiki Kamoshita. It is a propulsive track in classic Creepy Nuts style, with R-Shitei's rapping locking in with DJ Matsunaga's track-making.
With a drama tie-up and an overseas festival appearance landing in the same window, the rollout is designed to reach two different audiences at once: domestic TV viewers and an overseas festival crowd.
By linking the release timed to the theme song's broadcast, the rollout of the performance footage and the buzz around the festival slot, the campaign extends the song's lifespan. The quality of the video also boosts the music video's reach on its own.
Also Worth Revisiting: Reach as a Drama Theme
"Fright" ties the drama's world to the song's energy, creating fresh points of contact with the track each time an episode airs. Balancing the tie-up with artistic identity is one of Creepy Nuts' strengths.
The ZEN editorial team sees, in this exposure design that bundles a domestic tie-up with an overseas festival, a practical hint for keeping a single track in rotation for the long haul.
Sources: Ongaku Natalie, SKREAM!, TOWER RECORDS ONLINE
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