Fujii Kaze's 'Grace' Tapped for a New JERA Ad — Two Years On, a 'Prema' Album Track Resurges: A Model of CM Tie-up × Long-Term DSP Listening
- Jun 8
- 2 min read
Fujii Kaze's track "Grace" (Michi te yuku) was announced around March 24 to be used in a new commercial for JERA. The song was originally released on March 15, 2024 as the theme for the film "April, Come She Will," and has been listened to over the long term as a track on the album "Prema." Two years after its debut, it is resurging through a CM tie-up and drawing industry attention as a case study of long-term DSP listening combined with a CM tie-up.
"Grace" is a ballad from Fujii Kaze's album "Prema," with an Official Video directed by Tomokazu Yamada also available on YouTube and starring the artist himself. Synchronizing with the film's motif while transcending the work's world as words that accompany important life choices, the substance of its writing produced the stretch suited to a CM tie-up.
The resurgence of a past track triggered by a CM tie-up has occurred in multiple cases centered on Fujii Kaze, YOASOBI, Vaundy and Aimyon. The recommendation algorithms of DSPs and YouTube drive auto-listening, and tie-ups such as commercials and dramas push it further, forming a long tail. This is a clearer example of CM tie-up combined with long-term DSP listening.
More than as one-time revenue, CM placement matters for the secondary revenue of a renewed listening peak on DSPs. A design in which an album track enters a renewed state via CM placement two years on is a reference case worth spreading across the industry as long-tail work that evaluates and monetizes an artist's catalog value on a long, progressive timeline.
'Grace' performed at MUSIC AWARDS JAPAN
Fujii Kaze performed "Grace" at an awards stage as a nominated work. A year after the album's release, a gem listened to deeply as an album track was chosen as a performance song at a top-tier artist stage, and a further year on, the CM placement completes a design to come before the public once more. It is a clear case of catalog design.
From the ZEN editorial desk, Fujii Kaze's "Grace" case presents an important model—readable for independent and mid-tier artists too—of album release, long-term DSP listening, tie-up placement and a re-listening spike. Rather than evaluating a track only by its release-time peak and letting it go, the lesson is to pursue auto-listening designs such as sync licensing and CM tie-ups on a long, progressive timeline.
Source: Natalie / Fujii Kaze Official Site / YouTube Fujii Kaze Official Channel
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