HANA's 'Blue Jeans' Drives the Surge of a 7-Member Group from the 'No No Girls' Audition — First Love Song's MV Hits 30M Views
- Jun 9
- 1 min read
HANA, the seven-member girls group born from BMSG's audition project "No No Girls," is surging with the song "Blue Jeans." The music video for the track — HANA's first love song — has steadily grown its view count, reaching 30 million views within 2025. As a new-generation girls group, it is showing solid presence.
"Blue Jeans" portrays an honest, life-sized first love, layering it over "blue jeans" and "old sneakers." It pairs a bittersweet yet hopeful visual expression with an impressive dance scene featuring multiple dancers.
Groups that debut from audition programs form a narrative with fans through the very process of formation. The relationships built up on the program propel post-debut song diffusion.
By presenting different appeal with each song and running music videos and performance videos in parallel, HANA is steadily widening both its range of expression and its fan base.
Also Worth Watching: The Performance Video
Beyond the music video, "Blue Jeans" also has a performance video, designed to convey the group's dance and vocal ability from multiple angles.
From the ZEN editorial desk: connecting the narrative cultivated through an audition to song rollout offers insight for independent artists too. We are watching the design of converting the formation story into a fan base.
Sources: HANA Official site (B-RAVE), BMSG, Billboard JAPAN.
Comments