imase's "Soyokaze" Music Video — Acoustic Pop That Paints the Season, Also Rolled Out as a Commercial Tie-Up
- Jun 14
- 1 min read
The music video for imase's digital single "Soyokaze" ("Gentle Breeze") has been released. A track that paints the change of seasons with a light eight-beat and an acoustic sound, it has also been rolled out as a commercial tie-up, broadening its reach to a wide range of listeners.
"Soyokaze" is a folky pop number built around breezy guitar phrasing and a soft melody. For imase, known for programming-driven tracks, the foregrounded texture of live instruments feels fresh and shows the breadth of his songwriting.
Commercial tie-ups have long served as a channel for a song to reach ears repeatedly in daily life. Touchpoints arise across both broadcast and streaming, prompting searches for the song and artist names and spilling over into streaming plays. Short tie-up clips also act as a starting point for social sharing.
imase built his activity from social-driven hits and has continued releasing songs that reach listeners at home and abroad. Anchored in streaming while adding touchpoints through tie-ups and MVs, his approach has remained consistent since his independent days.
Also worth a look: the making-of video
A making-of video for "Soyokaze" has also been released, offering a glimpse into the song's production background and the MV shoot. Watched alongside the main video, it conveys the intent behind this work's acoustic-leaning texture.
From ZEN's editorial perspective, a stance that moves between programming and live instruments to widen a song's range offers a reference point for creators working in the streaming era. ZEN CONTENTS HUB will keep following artists who grow from a social-media starting point.
Sources: USEN encore, OTOTOY, imase official site, and others.
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