Kenshi Yonezu's 'Karasu' Video Shows the Power of Major Sports Tie-Ins

▶ 代表動画: https://www.youtube.com/watch?v=YjPMupS1Lg4 Kenshi Yonezu has released the music video for 'Karasu,' written as NHK's 2026 soccer theme. The release shows how a major sports tie-in can move from broadcast exposure into a long-term video archive. ZEN MUSIC NEWS looks at how the song connects sports memory, visual storytelling, and international discoverability.

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From Sports Theme to Music Video

REISSUE RECORDS lists official updates for 'Karasu,' including jacket artwork, release information, and the music video. A national sports theme can give a song repeated exposure around matches and broadcasts, while YouTube gives it a permanent visual destination.

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The Video Extends the Work

The representative video is the official 'Karasu' music video. Its industrial visual world turns a broadcast theme into a standalone Kenshi Yonezu work, helping new listeners understand the song beyond the sports context.

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ZEN View

For Japanese artists, major tie-ins are strongest when they are paired with strong video assets. A song can enter through television, but video gives overseas listeners, media, and partners a clear reference point.

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Related Videos

Related video: https://www.youtube.com/watch?v=T1RgUouto1Y Related video: https://www.youtube.com/watch?v=1kUZ0LoUELI 関連記事: https://www.zen-projects.com/en/post/en-xg-the-core-europe-tour-x-pop-20260708 https://www.zen-projects.com/en/post/en-yoasobi-north-america-tour-e-side-4-20260708 https://www.zen-projects.com/en/post/en-babymetal-metal-hammer-global-song-archive-20260708

Sources

Kenshi Yonezu official site REISSUE RECORDS: https://reissuerecords.net/news/