Mrs. GREEN APPLE's 'CEREMONY' 2026 Takes Over K-Arena Yokohama — TOMORROW X TOGETHER Among the Guests as a 2027 Edition and TVer / WOWOW Broadcasts Are Announced
- Jun 13
- 1 min read
'Mrs. GREEN APPLE presents CEREMONY,' the band's self-curated music celebration, was held over two days on June 10 and 11 at K-Arena Yokohama. A full-show video of DAY 1 is streaming on the band's official YouTube channel, and organizers have already announced a 2027 edition along with TVer streaming and WOWOW broadcast plans for 'CEREMONY 2026' this summer.
DAY 1 featured Mrs. GREEN APPLE alongside AI, asmi, Cho Tokimeki Sendenbu, ORANGE RANGE, s**t kingz, and TOMORROW X TOGETHER. DAY 2 brought FRUITS ZIPPER, Mone Kamishiraishi, TWS, Necry Talkie, and Maximum the Hormone, with a green-carpet production framing a lineup that crossed genres and generations.
Artist-curated events are gaining ground as a third live format, distinct from both festivals and solo concerts: the host artist's brand anchors the bill while domestic and international guests open up new fan touchpoints.
On the business side, the windowing strategy is thorough — VIP seating and dress-code tiers, a full-show video drop right after the event, then catch-up streaming and broadcast — balancing revenue and reach across multiple windows.
Also Watch: Darling
Among the band's recent works, 'Darling,' written as the theme for NHK's '18 Fes,' has resonated across generations, with its music video surpassing 50 million views.
ZEN's editorial team notes the speed of converting a single event into a recurring property: publishing the full show and announcing next year's edition within days of the event is the cutting edge of event-IP development.
Sources: Natalie (https://natalie.mu/music/news/675523) / encore by USEN (https://e.usen.com/news/news-event/mrs-green-apple-presentsceremony-2027-ceremony-2026-tverwowow.html)
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