ORANGE RANGE Release the '1000%' Music Video — DAZN's Soccer Anthem for FIFA World Cup 2026 Stages a Parallel-World Tournament
- Jun 13
- 2 min read
Okinawa-born rock band ORANGE RANGE released the music video for their new song '1000%' on June 11. The track, which arrived on streaming services on June 3 as DAZN's official soccer anthem for FIFA World Cup 2026, gets a visual built around the theme of 'going all out' — a soccer tournament staged in a parallel world.
The video stars actor Kaito Sakurai and features an eclectic cast including former Japan national team manager Philippe Troussier, J-League legend Marcus Tulio Tanaka, and a lineup of comedians. The band's alter ego, 'BLUEGE RANGE,' hypes up the fictional tournament throughout. Member HIROKI has explained that '1000%' is not about the odds of winning but about unshakable resolve and self-belief.
Tie-ups between streaming platforms, sports events, and music have become a textbook scheme in which brand strategy and song exposure reinforce each other. In a World Cup year, an anthem campaign fronted by a Japanese rock band reads as a deliberate localization play by the rights-holding platform.
From a production standpoint, the rollout is notable for its staging: a June 3 digital release, followed by the music video and then live activations, building multiple peaks of attention rather than spending everything on release day — an increasingly standard playbook in the streaming era.
Also Watch: The Shinjuku Kabukicho Guerrilla Live
On June 6, ORANGE RANGE staged a free guerrilla live show at Kabukicho Cine City Square in front of Tokyu Kabukicho Tower in Shinjuku, Tokyo, performing '1000%.' Footage from the show is also available on the band's official YouTube channel.
From ZEN's editorial viewpoint, what stands out is how a band more than 20 years past its major debut is pairing a high-profile tie-up with street-level guerrilla tactics to reach across generations. The structure in which a tie-up song lifts streams across an artist's entire catalog is a useful reactivation model for mid-career and veteran acts.
Sources: Natalie (https://natalie.mu/music/news/675785) / CDJournal (https://www.cdjournal.com/news/orange-range/127062)
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