BE:FIRST Extends 'Missing' Through Video, TV, Radio, and Everyday Listening Spaces
- Jul 9
- 1 min read
▶ 代表動画: https://www.youtube.com/watch?v=I_6m6_Ylyd8 BE:FIRST's 10th single 'Missing' is moving through more than streaming links. Official updates connect the track with convenience-store BGM, radio appearances, television performances, and music video assets. ZEN MUSIC NEWS looks at how the song is being placed across daily listening touchpoints as well as fan-facing media.
A Release Strategy Beyond Streaming
The official BE:FIRST news page lists 'Missing' related updates including in-store BGM, radio appearances, and TV performances. That matters because a song can now travel through playlists, video, broadcast media, and physical public spaces at the same time.
Video Carries the Performance Identity
The representative video is the Move ver. of the 'Missing' music video. For new listeners, especially outside Japan, performance footage communicates choreography, tone, group chemistry, and visual identity faster than an audio-only release.
ZEN View
BE:FIRST's current movement shows how Japanese pop releases can be built as multi-surface campaigns. Streaming is one layer, but video, broadcast, radio, and retail sound spaces all help convert a new song into a wider cultural signal.
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Sources
BE:FIRST official news: https://befirst.tokyo/news/ BE:FIRST 'Missing' streaming link: https://BEFIRST.lnk.to/Missing_STRDL
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