BE:FIRST Opens the Door to “WATCH ME” With a BIA Teaser
- 21 hours ago
- 1 min read
BE:FIRST is building momentum toward the global EP “WATCH ME,” with a teaser for the title track featuring BIA now online. The project is set for digital release on September 18, with the music video arriving the same day. For Japanese music’s global push, this is a key moment to watch.
A collaboration aimed beyond Japan
BIA’s feature creates an immediate bridge into a wider international conversation. Even before the full release, the teaser positions the song as a cross-market moment rather than a domestic-only rollout.
The timing is also clear: digital release and video premiere landing together gives fans a clean path from YouTube to streaming.
ZEN perspective
International promotion depends on timing, partners, and visual impact. BE:FIRST’s “WATCH ME” rollout brings those elements together in a way that global music watchers should follow.
Source
Source: Billboard JAPAN https://www.billboard-japan.com/d_news/detail/165080/2
ZEN MUSIC NEWS: https://www.zen-projects.com/en/blog/categories/music-news
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