Nikoん's 'as it is /(not) as' Video Turns Indie Discovery Into a 3D Viewing Experience

▶ 代表動画: https://www.youtube.com/watch?v=pUU22HtzUe4 Nikoん has released the music video for 'as it is /(not) as.' Designed with a 3D-glasses viewing idea, the video gives the song a discovery route built around experience as much as sound. For an indie and alternative artist, a strong visual concept can become a useful gateway for new listeners.

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Video as Discovery

Music Natalie reported the release of the official music video. Having a clear video route makes the artist's world easier to introduce beyond audio alone.

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A 3D Viewing Hook

The representative video is the official YouTube music video. The 3D-glasses concept gives the release a shareable hook and makes the visual experience part of the music story.

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ZEN View

When presenting Japanese indie artists overseas, musical identity and visual explanation both matter. This Nikoん video is a newsworthy example of turning a song into an experience.

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Related Videos

Related video: https://www.youtube.com/watch?v=pUU22HtzUe4 Related channel: https://www.youtube.com/@Nikon_band

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Related ZEN Articles

https://www.zen-projects.com/en/post/spotify-and-umg-move-toward-licensed-ai-remixes-as-music-platforms-search-for-new-revenue https://www.zen-projects.com/en/post/en-sekai-no-owari-stella-anime-20260710 https://www.zen-projects.com/en/post/en-mrs-green-apple-brand-new-spiderman-20260710

Sources

Music Natalie: https://natalie.mu/music/news/680596 YouTube: https://www.youtube.com/watch?v=pUU22HtzUe4