top of page

Number_i Releases 'BUGS LIFE' With a Video Built Around Digital Glitches

  • Jul 13
  • 1 min read

▶ 代表動画: https://www.youtube.com/watch?v=qFhspt7zsXg Number_i released the new single 'BUGS LIFE' on July 13 and shared its official music video. Produced by Yuta Jinguji, the track uses digital sound and the origin of the word 'bug' as core motifs. By launching the song and video together, the group gives both Japanese fans and global J-pop listeners a clear concept to share.

A Concept Built From Digital Bugs

Music Natalie, THE FIRST TIMES, and BARKS reported the release. BARKS notes that the song was produced by Yuta Jinguji and began from a theme around digital sound.

The Video Carries the Worldview

The representative video is the official music video on YouTube. Its glitch-driven concept helps communicate the song quickly on social platforms and gives the release a strong visual identity.

ZEN View

When Japanese pop groups travel overseas, concept and video matter as much as the track. 'BUGS LIFE' offers a modern digital surface and a clear group story in one package.

Related Videos

Related video: https://www.youtube.com/watch?v=qFhspt7zsXg Related video: https://www.youtube.com/watch?v=GIlxQx1SCMI

Related ZEN Articles

https://www.zen-projects.com/en/post/spotify-and-umg-move-toward-licensed-ai-remixes-as-music-platforms-search-for-new-revenue https://www.zen-projects.com/en/post/en-sekai-no-owari-stella-anime-20260710 https://www.zen-projects.com/en/post/en-mrs-green-apple-brand-new-spiderman-20260710

Sources

Music Natalie: https://natalie.mu/music/news/680485 THE FIRST TIMES: https://www.thefirsttimes.jp/news/0000845017/ BARKS: https://barks.jp/news/1077867 Number_i Official YouTube: https://www.youtube.com/watch?v=qFhspt7zsXg

Comments

bottom of page