Mrs. GREEN APPLE Hold "CEREMONY" at K Arena Yokohama — Phase 3 Track "lulu." Continues to Resonate
- Jun 22
- 1 min read
Mrs. GREEN APPLE held their large-scale concert "CEREMONY" at K Arena Yokohama. Now entering a new production phase, the group is accelerating its activity with songs including the anime theme "lulu." The grand staging drew the attention of attendees.
"lulu." was written as the opening theme for the second season of the TV anime "Frieren: Beyond Journey’s End," with a theme of feelings passed from one person to another. It is positioned as a song that symbolizes the dawn of Phase 3.
Tie-ups with anime works have become an important point of contact for domestic artists to reach a wide range of generations and overseas anime fans. Mrs. GREEN APPLE’s songs, too, are spreading on the streaming front while being tied to the world of the work.
By combining a large arena concert with a tie-up to a visual work, a design that lifts both live attendance and streaming plays is functioning effectively. The MV’s visual expression is also an element that supports the song’s appeal.
Also worth a watch: the "lulu." Special MV
A special MV for "lulu." that incorporates anime footage has also been released. By keeping both a standalone song MV and a work-linked version available, the group connects to listener acquisition from different entry points.
The ZEN editorial team sees the approach of rolling out a tie-up song in multiple video formats as a practical measure that extends a song’s lifespan.
Sources: Skream!, Mrs. GREEN APPLE OFFICIAL, and others
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