Omoinotake to Release Double A-side 'FLASHBULB / Hanataba' on July 29 — Theme Songs for Anime "Hanazakari no Kimitachi e" Season 2
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Omoinotake will release the double A-side single 'FLASHBULB / Hanataba' on July 29. Both songs serve as theme songs for the TV anime "Hanazakari no Kimitachi e" Season 2, with "FLASHBULB" as the opening and "Hanataba" as the ending. ZEN Editorial reviews the tie-up.
"FLASHBULB" was written to capture the momentary brilliance of youth, likened to a flash of light, and is said to feature an energetic, driving sound. For a group known for its piano-led expressiveness, an anime theme is a key opportunity to connect the story's world with the band's lyricism.
Anime tie-ups have become a powerful route for delivering songs not only domestically but to overseas viewers. Cases of theme songs being streamed across borders are increasing, and the double A-side format strengthens the sense of unity with the work across both opening and ending.
The group previously saw its drama theme "Ikuokukonen" grow significantly in streaming. Linking tie-ups with distribution and letting a song permeate over a broadcast period is an effective release model.
Also Worth a Listen: Moratorium
"Moratorium," one of the group's signature songs, has long been widely heard as an expression of its lyrical side. Listening alongside the new work gives a fuller sense of Omoinotake's musical range.
ZEN Editorial notes the group's stance of broadening its audience through tie-ups while preserving artistry. Linking with visual works can also be an effective path to reach for CREATIVE LAB artists.
Sources: Omoinotake official site, TOWER RECORDS, USEN encore.
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