Vaundy Drops the 'Idea ga Afurete Nemurenai' Music Video — A Monday-9 Drama Theme, as the 'HORO' Asia Arena Tour Sets a Cross-Border Course
- Jun 17
- 2 min read
Vaundy has released the music video for his new song 'Idea ga Afurete Nemurenai' (Ideas Overflowing, I Can't Sleep), the theme to Fuji TV's Monday 9 p.m. drama 'Canned Mackerel Goes to Space.' With his first Asia arena tour, 'HORO,' opening in September 2026, the release is drawing attention as a springboard for cross-border growth.
The track arrived digitally on April 20, 2026, and Vaundy directed the video himself. A world-building approach in which visuals and music flow as one resonates with the drama's narrative, supporting the song's reach across both broadcast and streaming.
An artist who has completed dome-scale shows moving on to tour arenas across Asia has become a familiar pattern in Japanese pop's overseas push. The design is clear: build recognition through tie-ups, then create touchpoints with local fans through touring.
On the distribution side, delivering the song to every DSP around the drama's on-air timing and concentrating playback flows at the MV premiere has proved effective. The integrated design of release and promotion offers a useful reference for independent creators as well.
Looking ahead: the 'HORO' cross-border tour
'Vaundy ASIA ARENA TOUR 2026 "HORO"' is set to run from Makuhari Messe through Seoul, Hong Kong, Taipei, and Shanghai. As an attempt to extend domestic momentum into markets beyond language barriers, the turnout and local response will be worth watching.
ZEN editorial view: pairing a tie-up-driven talking point with a cross-border tour is a strong example of using a song as an entry point to expand a fan base abroad. Linking distribution flows with live attendance is an approach that scales to any size.
Sources: Vaundy Official Website, Ongaku Natalie, TOWER RECORDS ONLINE
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