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HANA’s JISOO Steps Into Her First Solo CM With “Movie Star”

  • 21 hours ago
  • 1 min read

HANA member JISOO has opened a new solo lane through her first individual commercial appearance. The spot, released from September 4, features her solo debut song “Movie Star” and builds a memorable visual story around movement, presence, and a quiet sense of momentum. It is a smart crossover moment where music, advertising, and artist branding meet.

A solo moment built through visuals

The campaign gives JISOO a focused frame outside the group context. Her voice and screen presence connect directly with “Movie Star,” turning a short commercial format into a broader music discovery path.

For artists with strong social momentum, this kind of placement can widen reach quickly: fans see the clip, follow the song, then move into YouTube and streaming platforms.

ZEN perspective

For global music promotion, music-led commercials are useful signals. They show how an artist can travel across formats and create several entry points for fans, media, and overseas partners.

Source

Source: ORICON NEWS https://www.oricon.co.jp/news/2476253/full/

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